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Participants will learn how to:
1. Build empathy for decision-makers and understand the realities behind executive roles.
2. Navigate the context in which senior leaders operate, including time constraints, action orientation, and information overload.
3. Apply practical techniques to communicate with executives more effectively and accelerate decisions, approvals, and stakeholder support.
🏅 Earn CPD hours with this accredited webinar. Simply follow the instructions during the webinar to gain your certificate and badge.

Katya Kolchina is a Strategy Partner for Chief Digital Technology Officer at the LEGO Group, where she helps shape and scale the company’s digital transformation across a global organization of roughly 1,800 digital colleagues. Her work sits at the intersection of technology, AI, organizational change, and business strategy. Throughout her career Katya specialised in bridging the gap between technical experts and decision-makers to facilitate transformative projects at scale. Before joining the LEGO Group, Katya developed AI strategy and later led AI transformation in retail banking (75m MAU). Earlier in her career, she held senior operational roles, including Deputy CEO at Papa John’s, where she contributed to market expansion and business growth, and nominated for Forbes 30 under 30 list. She began her career at McKinsey, and holds a Master’s degree from London Business School and a Bachelor’s degree from the London School of Economics.
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Participants will learn how to:
1. Build empathy for decision-makers and understand the realities behind executive roles.
2. Navigate the context in which senior leaders operate, including time constraints, action orientation, and information overload.
3. Apply practical techniques to communicate with executives more effectively and accelerate decisions, approvals, and stakeholder support.
Katya Kolchina is a Strategy Partner for Chief Digital Technology Officer at the LEGO Group, where she helps shape and scale the company’s digital transformation across a global organization of roughly 1,800 digital colleagues. Her work sits at the intersection of technology, AI, organizational change, and business strategy. Throughout her career Katya specialised in bridging the gap between technical experts and decision-makers to facilitate transformative projects at scale. Before joining the LEGO Group, Katya developed AI strategy and later led AI transformation in retail banking (75m MAU). Earlier in her career, she held senior operational roles, including Deputy CEO at Papa John’s, where she contributed to market expansion and business growth, and nominated for Forbes 30 under 30 list. She began her career at McKinsey, and holds a Master’s degree from London Business School and a Bachelor’s degree from the London School of Economics.
